What does it mean to be “engaged” at origin? What does it mean to develop real, genuine relationships in business? What is the true impact of immersion into the culture of a coffee and the people who grow, harvest, process, and mill it? As curious coffee people, and as importers who try to be conscious of the size of our footprint in more ways than one, we ask ourselves these questions all the time.
Perhaps unsurprisingly, the answers vary from place to place, from one situation to another: Some producers operate best with little to no interaction from their buyers, while others find a more personal connection to be deeply meaningful—and everything in between.
When it comes to the producers of our microlots from Costa Rica, which is the better option—Face Time, or face-to-face time? Read more about how we strike the balance of being engaged while not being overbearing, and to create healthy, longstanding partnerships in Costa Rica, one of our cornerstone origins.