Carmo Best Cup 2018

Posted on March 13th, 2019

For the past two years, the Carmo Best Cup cupping competition and live auction has shone a spotlight (and a strobe light) on a selection of the most exceptional coffees and producers in Brazil, a country known for quantity but historically not, unfortunately, for quality.
Best Cup is designed to highlight the great work and vast potential for high-end specialty coffee within a particular microregion, and Carmo de Minas is a perfect location for that kind of signal boosting: CarmoCoffees, a developer and exporter of specialty lots there, works with more than 2,000 small- and medium-size farms in Carmo de Minas and has been one of the most active supporters of farmers transitioning from a focus solely on volume to one that takes quality into account.
Together with CarmoCoffees, Cafe Imports will continue to bring roasters and producers together to celebrate the best and brightest in Brazilian specialty coffee, and to encourage and foster the development of long-term relationships that will support the growth of a truly quality-focused mindset in Carmo de Minas and beyond.
Enjoy this video of highlights from 2018’s Carmo Best Cup event, and to hear a few words about the project’s mission from Cafe Imports senior vice president of sales, Noah Namowicz.