SCA Expo Houston 2025 Roundup

Posted on April 14th, 2025

See y’all in Houston for SCA Expo 2025

Alrighty, here’s our SCA ‘25 Roundup! We’ll be in Houston April 25th-27th for the SCA Expo at the George R. Brown Convention Center. Swing by and say hi to us at Booth #1236!

We’re excited to host a variety of educational, sensory-focused, and community-building events including a live podcast recording, a scavenger hunt, the Legendary Coffee Exchange, and exclusive cuppings for our customers. Check out everything going on with Cafe Imports below.

Many of our staff will be preparing for and traveling to the event. We appreciate your patience if we respond slower than usual the week before and during Expo, especially April 24th-25th.

Friday, April 25th, 2:30-3:30 PM

Who doesn’t love a pre-ship sample cupping? We all know Expo falls right before fresh-crop coffees have landed, so let’s cup them.

RSVP now, and get yourself over to Room 381C at 2:30 pm on Friday to taste through a roster of coffees we’re stoked about.

We’ll be getting an early look at some microlots from Kenya, Bolivia, Ecuador, Costa Rica, Venezuela, and more!

Friday, April 25th, 6:00-10:00 PM

Join us for a party to ease into SCA weekend. We’ll be hanging out Friday evening at Angel Share in downtown Houston’s Historic District.

RSVP for a night of delicious drinks, a curated menu of light bites, live chainstitching, and all-around good vibes. Come as you are and enjoy a laid-back evening with us!

Friday, April 25th, 6:00-10:00 PM

Join us for a party to ease into SCA weekend. We’ll be hanging out Friday evening at Angel Share in downtown Houston’s Historic District.

RSVP for a night of delicious drinks, a curated menu of light bites, live chainstitching, and all-around good vibes. Come as you are and enjoy a laid-back evening with us!

Saturday, April 26th, 8:30-10:30 AM

Join us for SOURCE, a live podcast featuring three importers and one roaster on the topic of the moment: green buying in today’s market.

The panel includes Omar Herrera and Piero Cristiani from Cafe Imports, Susan Heller Evenson from Atlas Coffee, and Charlie Habegger from Royal Coffee. Chris Baca from Cat & Cloud Coffee will moderate the conversation and field audience questions.

Coffee and breakfast tacos will be provided. 

Saturday, April 26th, 2:30-3:30 PM

Cupping alongside producers doesn’t always require a passport. Join us during Expo to try fresh offerings and meet the producers that brought you them.

RSVP now to cup with our team and featured producers at 2:30 pm on Saturday in room 381C.

Hear from the people behind the cups, experience their latest coffees, ask them questions, or just say hi!

Saturday, April 26th, 2:30-3:30 PM

Cupping alongside producers doesn’t always require a passport. Join us during Expo to try fresh offerings and meet the producers that brought you them.

RSVP now to cup with our team and featured producers at 2:30 pm on Saturday in room 381C.

Hear from the people behind the cups, experience their latest coffees, ask them questions, or just say hi!

Happening All Weekend

Legendary Coffee Exchange

It’s back – America’s favorite roasted coffee exchange!

Bring a bag of your roasted coffee to Expo, get a bag of someone else’s. Go home, taste it, and connect with your new roasting pal. We’ll put your name in a drawing to win an Ikawa Pro 50 Sample Roaster. It’s a win-win-win-win.

Expo’s Greatest Scavenger Hunt

Houston, we have a mission for you!

The coffee universe is vast, encompassing roasters, brewers, and much, much more. It’s your job to explore it leaving no galaxy uncharted.

Across the Expo show floor are nine brands with pins to discover. Follow the clues, and collect the pins. The more you adventure, the more you uncover. Three who complete the challenge will be rewarded with treasures.

Ready to accept your mission?

Expo’s Greatest Scavenger Hunt

Houston, we have a mission for you!

The coffee universe is vast, encompassing roasters, brewers, and much, much more. It’s your job to explore it leaving no galaxy uncharted.

Across the Expo show floor are nine brands with pins to discover. Follow the clues, and collect the pins. The more you adventure, the more you uncover. Three who complete the challenge will be rewarded with treasures.

Ready to accept your mission?

At The Booth

The Coffee Rose

Have you seen the news about our newest cupping protocol, The Coffee Rose? We’ll be demoing the application all weekend. Come by, taste coffees, and try out The Coffee Rose.

Aside from Coffee Rose, we’ll have cool swag, guest brewers with beautiful coffees, and some of our staff hanging out. Swing by and say hi!

See y’all in Houston!