THE LEGENDARY COFFEE EXCHANGE

Dive into WOC San Diego with the Legendary Coffee Exchange! You may know the drill. In short, you throw a bag of coffee into the pool and draw someone else’s coffee out. Take that coffee home to brew it up however you’d like and then connect with that roaster to discuss! What’s more legendary than exchanging coffee and making friends across the country?

To make it even more legendary, we’ve got a great prize from Fellow for this year’s exchange! One lucky participant will be randomly selected to win a Fellow Espresso Series 1.

How It Works:

Participation is free and open to any roaster attending WOC San Diego – April 10-12, 2026.
To join the Exchange, simply bring a bag of coffee and two (2) business cards to the show!
Coffee Drop-Off: Bring your bag of coffee (preferably 8-16oz) to the Cafe Imports Booth (3140) anytime on Friday, April 10th, or Saturday, April 11th.
We’ll tag one business card to your bag and swap your coffee on the spot! The second business card will go in the drawing.
- Don’t fret! If you don’t have business cards, we’ll have blank cards available for you to fill out
Sunday, April 12th, 10:00 am: We’ll hop on Instagram live to draw the winner! If you’re our lucky roaster, we’ll reach out right away to congratulate you and get everything we need to get your Espresso Series 1 to you.
After you enjoy WOC, travel home safely, enjoy your new coffee, and reach out to the roaster whose coffee you received to connect to let them know what you think!

Welcome back to the Legendary Coffee Exchange — a coffee swap between roasters meant to draw connections across the industry and make some friends along the way.

We’re stoked for another WOC to get to catch up with longtime friends and make new connections.

See you at booth #3140!

THE LEGENDARY COFFEE EXCHANGE

Welcome back to the Legendary Coffee Exchange — a coffee swap between roasters meant to draw connections across the industry and make some friends along the way.

Dive into WOC San Diego with the Legendary Coffee Exchange! You may know the drill. In short, you throw a bag of coffee into the pool and draw someone else’s coffee out. Take that coffee home to brew it up however you’d like and then connect with that roaster to discuss! What’s more legendary than exchanging coffee and making friends across the country?

To make it even more legendary, we’ve got a great prize from Fellow for this year’s exchange! One lucky participant will be randomly selected to win a Fellow Espresso Series 1.

How It Works:

Participation is free and open to any roaster attending WOC San Diego – April 10-12, 2026.
To join the Exchange, simply bring a bag of coffee and two (2) business cards to the show!
Coffee Drop-Off: Bring your bag of coffee (preferably 8-16oz) to the Cafe Imports Booth (3140) anytime on Friday, April 10th, or Saturday, April 11th.
We’ll tag one business card to your bag and swap your coffee on the spot! The second business card will go in the drawing.
- Don’t fret! If you don’t have business cards, we’ll have blank cards available for you to fill out
Sunday, April 12th, 10:00 am: We’ll hop on Instagram live to draw the winner! If you’re our lucky roaster, we’ll reach out right away to congratulate you and get everything we need to get your Espresso Series 1 to you.
After you enjoy WOC, travel home safely, enjoy your new coffee, and reach out to the roaster whose coffee you received to connect to let them know what you think!