{"id":30033,"date":"2018-03-21T12:03:35","date_gmt":"2018-03-21T12:03:35","guid":{"rendered":"https:\/\/www.cafeimports.com\/blog\/?page_id=28982"},"modified":"2021-11-15T15:04:29","modified_gmt":"2021-11-15T15:04:29","slug":"shabbir","status":"publish","type":"page","link":"https:\/\/www.cafeimports.com\/north-america\/blog\/shabbir\/","title":{"rendered":"Shabbir – Innovation Series | Cafe Imports | Importers of Fine Specialty Green Coffee"},"content":{"rendered":"

[et_pb_section bb_built=”1″ specialty=”off” _builder_version=”3.7″ background_image=”\/\/cdn.cafeimports.com\/images\/Cafe_imports_Education.jpg” disabled=”off” disabled_on=”on|off|off” next_background_color=”#ffffff” global_module=”37553″][et_pb_row global_parent=”37553″ _builder_version=”3.7″ make_fullwidth=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_alignment=”center”][et_pb_column type=”4_4″][et_pb_divider global_parent=”37553″ _builder_version=”3.7″ show_divider=”off” \/][et_pb_image global_parent=”37553″ _builder_version=”3.7″ src=”\/\/cdn.cafeimports.com\/images\/Cafe_Imports_Education_Logo_header.png” url=”\/education” \/][et_pb_divider global_parent=”37553″ _builder_version=”3.7″ show_divider=”off” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” _builder_version=”3.7″ background_image=”\/\/cdn.cafeimports.com\/images\/Cafe_imports_Education.jpg” disabled=”off” disabled_on=”off|on|on” next_background_color=”#ffffff” prev_background_color=”#ffffff” global_module=”37554″][et_pb_row global_parent=”37554″ _builder_version=”3.7″ make_fullwidth=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_alignment=”center”][et_pb_column type=”4_4″][et_pb_image global_parent=”37554″ _builder_version=”3.7″ src=”\/\/cdn.cafeimports.com\/images\/Cafe_Imports_Education_Logo_-1.png” url=”\/education” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″ _builder_version=”3.7″][et_pb_fullwidth_menu _builder_version=”3.7″ menu_id=”276″ submenu_direction=”downwards” fullwidth_menu=”on” active_link_color=”#58bde1″ text_orientation=”center” menu_font=”Raleway|700|||||||” menu_font_size=”15px” border_width_bottom=”2px” mobile_menu_bg_color=”#ffffff” \/][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”on” _builder_version=”3.7″ disabled=”off” disabled_on=”off|off|” prev_background_color=”#000000″ max_width=”95%”][et_pb_column type=”1_4″][et_pb_sidebar _builder_version=”3.7″ area=”et_pb_widget_area_4″ text_orientation=”right” header_font=”Raleway|700|||||||” custom_margin=”0px|||” custom_padding=”0px|||” disabled_on=”on|on|off” disabled=”off” body_font=”Raleway||||||||” \/][\/et_pb_column][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.86″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_image _builder_version=”3.7″ src=”\/\/cdn.cafeimports.com\/images\/Innovation_Series_logo_and_header_final.png” url=”\/innovation-series” \/][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.86″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Shabbir’s Title” _builder_version=”3.0.86″ background_layout=”light” header_font=”Raleway||||||||”]<\/p>\n

Shabbir A. Ezzi<\/h1>\n

Al-Ezzi Industries; Haraaz, Yemen<\/p>\n

[\/et_pb_text][et_pb_video _builder_version=”3.0.86″ src=”https:\/\/youtu.be\/GyQs-zMIu0Q” image_src=”\/\/cdn.cafeimports.com\/images\/shabbir_cover_web-2.jpg” play_icon_color=”#ffffff” \/][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.86″ background_image=”\/\/cdn.cafeimports.com\/images\/gradient-1.png” background_size=”contain” disabled=”off” disabled_on=”on|on|”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Innovation” _builder_version=”3.0.86″ background_layout=”dark” header_2_font=”Raleway||||||||” header_font=”Raleway||||||||”]<\/p>\n

Innovation: The rebirth of Yemen coffee with an emphasis on impeccable quality, traceability, and price-premium incentives<\/strong><\/em><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.86″ background_image=”\/\/cdn.cafeimports.com\/images\/gradient-1.png” disabled=”off” disabled_on=”||on”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Innovation Mobile” _builder_version=”3.0.86″ background_layout=”dark” header_2_font=”Raleway||||||||” header_font=”Raleway||||||||”]<\/p>\n

Innovation: The rebirth of Yemen coffee with an emphasis on impeccable quality, traceability, and price-premium incentives<\/strong><\/em><\/p>\n

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Though it was once some of the world\u2019s most prized coffee, from one of the world\u2019s richest places, Yemen\u2019s agricultural-export industry has all but collapsed since the 1950s, as a prolonged period of political, economical, cultural, martial, and climatic unrest has gripped the country. Without major intervention, coffee production here appeared absolutely doomed, as it has faced widespread replacement by a narcotic plant called qat,<\/em> which is easier and more profitable to grow. Shabbir A. Ezzi, an entrepreneur with a vision for the revival of Yemeni coffee, made a significant investment of time, money, and on-the-ground engagement to initiate programs to incentivize coffee production and offer a stable marketplace for the farmers who are willing and able to meet Ezzi\u2019s demanding standards.<\/strong><\/p>\n

He pays competitive prices and offers traceability and recognition for coffees that are picked ripe and processed meticulously\u2014dried on raised beds or on impeccable patios, rather than allowed to dry inconsistently rooftops, the traditional method. As a result, Ezzi has partnered with more than 2,500 small coffee farmers in the stepped farmland of Haraaz, and has encouraged many to focus their energy and precious resources on coffee, rather than qat. The coffees themselves capture Yemen\u2019s glory days: Big, red, ripe fruit, jammy acidity, heavy mouthfeel.<\/p>\n

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ED+U Classes Origins Varieties Processes Harvest…<\/p>\n","protected":false},"author":302,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-30033","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/pages\/30033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/users\/302"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/comments?post=30033"}],"version-history":[{"count":0,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/pages\/30033\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/media?parent=30033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}