{"id":44086,"date":"2019-12-12T15:38:27","date_gmt":"2019-12-12T15:38:27","guid":{"rendered":"https:\/\/www.cafeimports.com\/blog\/?p=44086"},"modified":"2019-12-12T15:38:27","modified_gmt":"2019-12-12T15:38:27","slug":"a-year-end-reflection-on-our-harvest-reports-what-do-you-want-to-read-in-2020","status":"publish","type":"post","link":"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/12\/12\/a-year-end-reflection-on-our-harvest-reports-what-do-you-want-to-read-in-2020\/","title":{"rendered":"A Year-End Reflection on Our Harvest Reports: What Do You Want to Read in 2020?"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Harvest_Report_2019.png&#8221; \/][et_pb_text admin_label=&#8221;Why Harvest reports&#8221; _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p><strong>Why Harvest Reports?<\/strong><\/p>\n<p>We\u2019re not only coffee nerds, but we\u2019re also a company comprised of passionate world travelers and people who love people: Your friends at Cafe Imports tend to be curious, eager to learn, and dedicated to sharing what we know and what we do with other coffee lovers around the world\u2014from famers to roasters to everyday folks who just happen to enjoy a great shot of espresso.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Why Harvest reports&#8221; _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>A lot of those other coffee people are just like us, but don\u2019t have the chance to get around quite like we do: It\u2019s our job to travel in search of great coffee, to make connections, collect information, and tell the story of what farmers are experiencing wherever they are\u2014the good, the bad, and the ugly.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Why Harvest reports&#8221; _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>While we aren\u2019t the BBC or CNN, we do know that news from the coffeelands has an impact on our customers\u2019 lives: If weather is unpredictable and the harvest was early, you\u2019ll need to change your plans. If a producer is working toward a particular goal or has made a renovation to their farm, the Harvest Report gives you an opportunity to invest with them, or to try their new offerings. Ideally, they also give you an idea of when we can expect coffees from particular places to arrive.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/2019_Harvest_Report_Colombia.png&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/01\/23\/harvest-report-colombia-2019\/&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Why Harvest reports&#8221; _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>While our <a href=\"http:\/\/www.cafeimports.com\/education\/harvest\">World Specialty-Coffee Harvest Chart<\/a> is also a great resource for your purchase planning, there\u2019s something special about these updates direct from the <em>terra firma<\/em> where the coffee itself is grown, picked, and processed.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Cafe_Imports_Costa_Rica_Harvest_Report_2019_header-1.jpg&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/02\/28\/harvest-report-costa-rica-2019\/&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Cafe_Imports_El_Salvador_Harvest_Report-1.jpg&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/05\/29\/el-salvador-harvest-report-2019\/&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Cafe_Imports_Mexico_Harvest_Reaport-1-3.jpg&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/06\/25\/mexico-harvest-report-2019\/&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>You may have noticed that roughly once a month we publish a Harvest Report for a different country or region where Cafe Imports is actively sourcing, usually during the height of the harvest when our green-coffee buyers have just finished visiting. They return to their home bases full of news about the weather, the success of the season, the early signs of quality, and any updates from our partners on the ground\u2014both excitement about brand-new relationships and friendly updates about the folks with whom we\u2019ve been working for a while.<\/p>\n<p>Longtime followers of Cafe Imports have watched the evolution of our Harvest Reports (formerly known as Origin Reports), which have been part of the regular information and education output on our website since 2006 but formalized into their current state in 2017. As the 2019 harvest cycle comes to a close, we thought it would be a good time to reflect on these dispatches, and to offer you, our customers, a platform to share suggestions on how we can make them better, more useful, and more interesting.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Women_Coffee_Producers_2019.png&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/07\/12\/women-coffee-producers-trip-2019\/&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Cafe_Imports_Ecuador-1-21.jpg&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/08\/15\/harvest-trip-report-ecuador-2019\/&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Cafe_Imports_Jamaica-1-3.jpg&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/08\/29\/harvest-brief-jamaica-2019-a-story-of-resilience-and-recovery-fueled-by-coffee\/&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Who Writes these things?&#8221; _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p><strong>Who Writes These Things?<\/strong><\/p>\n<p>Like everything else in coffee and at Cafe Imports, the Harvest Reports are a team effort. At the start of every year, the marketing department and green-buying team make big plans: Where in the world will the buyers be every month, who will they be visiting, what new partnerships or projects are on the horizon, and what information and connections will our customers need in order to manage their expectations for the coming season? From there, we draw up an editorial calendar of Harvest Reports.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Who Writes these things?&#8221; _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>Ultimately, each piece is reported and written by Cafe Imports\u2019 editorial manager <a href=\"http:\/\/www.cafeimports.com\/meister\">Ever Meister<\/a> (who is also writing this one you\u2019re reading right now\u2014how meta!). Meister typically interviews the green-coffee buyers when they return from a long mid-harvest visit, and uses the conversation not only as background information but also to gather quotes and firsthand accounts from somewhere like <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/11\/18\/43984\/\">Per\u00fa<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/10\/31\/tanzania-harvest-report-2019\/\">Tanzania<\/a>, or <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/02\/28\/harvest-report-costa-rica-2019\/\">Costa Rica<\/a>. Then she\u2019ll read everything she can get her hands on about that place\u2014political news, coffee-sector info, accounts of major weather and other natural events, etc. Drawing on her experience writing for newspapers and magazines, Meister sets down and writes a long-form piece, around 1,500\u20132,000 words, with the aim of touching on a little bit of everything from history to current affairs, from meteorology to cup quality, and most of all, of course, the human element of coffee.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Harvest_Report_Burundi_web_2019.png&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/10\/16\/harvest-report-burundi-2019\/&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Harvest_Report_Tanzania_2019.png&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/10\/31\/tanzania-harvest-report-2019\/&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.7&#8243; src=&#8221;\/\/cdn.cafeimports.com\/images\/Harvest_Report_Peru_2019.png&#8221; url=&#8221;https:\/\/www.cafeimports.com\/blog\/2019\/11\/18\/43984\/&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Who Writes these things?&#8221; _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>Each report is then handed over to <a href=\"https:\/\/www.cafeimports.com\/north-america\/victor\">Victor Pag\u00e1n<\/a>, whose keen eye and long experience as a professional photographer allow him to create a visual story to accompany the words. Every dispatch is laid out with the best photos we have from the source, taken either by the green buyers and sourcing liaisons on their travels, or by Victor himself (and wow, he&#8217;s a great shot\u2014if we may say so ourselves).<\/p>\n<p>When they\u2019re ready to publish, we make announcements on <a href=\"http:\/\/www.instagram.com\/cafeimports\">social media<\/a> and through our <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/newsletter\/\">e-mail newsletter<\/a>. Badda-bing, badda-boom as they say.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Who Writes these things?&#8221; _builder_version=&#8221;3.7&#8243; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>In 2019, we published 10 Harvest Reports: <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/01\/23\/harvest-report-colombia-2019\/\">Colombia<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/02\/28\/harvest-report-costa-rica-2019\/\">Costa Rica<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/05\/29\/el-salvador-harvest-report-2019\/\">El Salvador<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/06\/25\/mexico-harvest-report-2019\/\">Mexico<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/07\/12\/women-coffee-producers-trip-2019\/\">Colombia again<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/08\/15\/harvest-trip-report-ecuador-2019\/\">Ecuador<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/08\/29\/harvest-brief-jamaica-2019-a-story-of-resilience-and-recovery-fueled-by-coffee\/\">Jamaica<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/10\/16\/harvest-report-burundi-2019\/\">Burundi<\/a>, <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/10\/31\/tanzania-harvest-report-2019\/\">Tanzania<\/a>, and <a href=\"https:\/\/www.cafeimports.com\/north-america\/blog\/2019\/11\/18\/43984\/\">Per\u00fa<\/a>.<\/p>\n<p><strong>Reporting Better in 2020<\/strong><\/p>\n<p>In the coming year, we hope to evolve the Harvest Reports even further by adding more rich media, reporting live from the field, offering more in-depth introductions to the people and places we visit, and inviting producers to tell more of their own stories, in their own words.<\/p>\n<p>We want to give you the content that is useful, interesting, inspiring, and relevant, so we\u2019d love to hear your thoughts about the future of the Harvest Report. These are for <em>you<\/em>, our customers: Let\u2019s work together to make them as valuable as possible.<\/p>\n<p><strong>Bonus:<\/strong> If you respond to the following survey, you\u2019ll receive a small thank-you gift from us at Cafe Imports!<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.7&#8243;]<\/p>\nPlease select a valid form\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re not only coffee nerds, but we\u2019re also a company comprised of passionate world travelers and people who love people: Your friends at Cafe Imports tend to be curious, eager to learn, and dedicated to sharing what we know and what we do with other coffee people around the world\u2014from farmers to roasters to everyday people who just happen to love a great shot of espresso. Our Harvest Reports are one way that we try to give our customers (and your customers) a behind-the-scenes look at the year&#8217;s coffee sources, and as this year closes we&#8217;d like to reflect on the reports and learn how we can make them better.<\/p>\n","protected":false},"author":15,"featured_media":44093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-44086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-info","category-uncategorized"],"site_id":"","_links":{"self":[{"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/posts\/44086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/comments?post=44086"}],"version-history":[{"count":0,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/posts\/44086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/media\/44093"}],"wp:attachment":[{"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/media?parent=44086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/categories?post=44086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cafeimports.com\/north-america\/blog\/wp-json\/wp\/v2\/tags?post=44086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}