{"id":59951,"date":"2025-08-19T14:07:46","date_gmt":"2025-08-19T19:07:46","guid":{"rendered":"https:\/\/www.cafeimports.com\/blog\/?p=59951"},"modified":"2025-08-19T15:18:19","modified_gmt":"2025-08-19T20:18:19","slug":"map-it-forward-podcast-what-is-quality-in-the-coffee-industry","status":"publish","type":"post","link":"https:\/\/www.cafeimports.com\/north-america\/blog\/2025\/08\/19\/map-it-forward-podcast-what-is-quality-in-the-coffee-industry\/","title":{"rendered":"Map It Forward Podcast \u2013 What Is Quality in the Coffee Industry?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Desktop” _builder_version=”4.22.1″ background_enable_color=”off” custom_padding=”0px||57px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

Catch Ian on The Daily Coffee Pro Podcast
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[\/et_pb_text][et_pb_text quote_border_color=”#77aacb” admin_label=”Main text” _builder_version=”4.27.4″ text_font=”Raleway||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.9em” text_orientation=”justified” custom_margin=”||0px||false|false” custom_padding=”0px|12px|||false|false” animation_style=”slide” animation_direction=”top” animation_delay=”200ms” animation_intensity_slide=”10%” inline_fonts=”Raleway” global_colors_info=”{}”]<\/p>\n

For those who love a coffee podcast, we have a great new listen for you. Ian Fretheim, Director of Sensory Analysis, chatted with Lee Safar, the founder of Map It Forward<\/a>, on The Daily Coffee Pro Podcast<\/a>. Throughout this week\u2019s 5-part series, they explore the question, “What is Quality in the Coffee Industry?\u201d<\/p>\n

Find them now on your favorite podcast platform or watch the videos below!<\/p>\n

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[\/et_pb_text][et_pb_button button_url=”https:\/\/www.mapitforward.coffee\/podcasts\/daily-coffee-pro-ian-fretheim-1421″ url_new_window=”on” button_text=”Part 1 \u2013 The CVA is Toothless” button_alignment=”center” disabled_on=”on|on|on” admin_label=”Part 1 button” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#1074aa” button_border_width=”0px” button_border_radius=”50px” button_use_icon=”off” custom_margin=”20px||20px||true|false” disabled=”on” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(17,116,170,0.74)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|off” admin_label=”Videos desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

1. Tools for Assessing Coffee Quality
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=G_SFo_SzjZE” admin_label=”part 1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

3. Quality, Hype, and Coffee Competitions
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=otdzLhL2e98″ admin_label=”part 3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

5. Q Graders, Cuppers, and Technology
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=wxPWDHv9UwM” admin_label=”part 5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

2. How Do We Define Quality?
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=YDyEBIKQs3k” admin_label=”part 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

4. The CVA Won’t Fix Anything In Coffee
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=AUe6fZd7oc0″ admin_label=”part 4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|on” admin_label=”Videos mobile” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

1. Tools for Assessing Coffee Quality
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=G_SFo_SzjZE” admin_label=”part 1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

2. How Do We Define Quality?
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=YDyEBIKQs3k” admin_label=”part 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

3. Quality, Hype, and Coffee Competitions
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=otdzLhL2e98″ admin_label=”part 3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

4. The CVA Won’t Fix Anything In Coffee
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=AUe6fZd7oc0″ admin_label=”part 4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||” text_text_color=”#2a90bd” header_font=”Raleway|800||on|||||” header_text_align=”left” header_text_color=”#416794″ header_font_size=”44px” header_line_height=”1.3em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#455a66″ header_3_font_size=”24px” header_3_line_height=”1.4em” header_4_font=”Raleway|700|||||||” header_4_font_size=”16px” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

5. Q Graders, Cuppers, and Technology
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[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=wxPWDHv9UwM” admin_label=”part 5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|on” admin_label=”Row” _builder_version=”4.16″ disabled=”on” ab_subject=”on” ab_subject_id=”2″ collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/cdn.cafeimports.com\/images\/CI_Legendary_closed.png” title_text=”CI_Legendary_closed” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”LEGENDARY COFFEE Title” _builder_version=”4.18.0″ text_font=”||||” text_text_color=”#1a1a1a” header_font=”Oswald|on||on|” header_text_align=”left” header_font_size=”60px” header_line_height=”1.3em” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

Welcome to the<\/h2>\n

2023 Legendary Coffee Exchange<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#ed4441″ divider_position=”center” divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.16″ max_width=”150px” height=”false” animation_style=”slide” animation_direction=”top” animation_delay=”100ms” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Discover Beatuty Text” _builder_version=”4.18.0″ text_font=”Raleway|600|||||||” text_font_size=”16px” text_line_height=”1.9em” text_orientation=”justified” custom_padding=”30px|||” animation_style=”slide” animation_direction=”top” animation_delay=”200ms” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

Join us in Portland at the 2023 SCA Expo for round three of the Legendary Coffee Exchange.<\/p>\n

[\/et_pb_text][et_pb_toggle title=”HOW IT WORKS” open_toggle_text_color=”#000000″ admin_label=”How it works” _builder_version=”4.16″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”Raleway|600|||||||” body_font=”Raleway||||||||” body_ol_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

1. Sign up! <\/span><\/p>\n

Sign-ups are open from March 16\u201330.<\/strong><\/p>\n

2. Get randomly matched with another coffee roaster.<\/span><\/p>\n

We\u2019ll introduce you to your exchange partner via email.<\/strong><\/p>\n

3. Send an\u00a0 8\u201316 oz. bag of a single-origin coffee roasted by you to your exchange partner.<\/span><\/p>\n

4. Cup your own coffee alongside your exchange partner\u2019s.<\/span><\/p>\n

You can find our in-house cupping form here, and watch a video featuring Cafe Imports sensory analysis director Ian Fretheim for more information on how to use it. (If you prefer to do your own thing, that\u2019s great, too. Only use what\u2019s helpful.)<\/span><\/p>\n

5. Make time to share your feedback and cupping results with your exchange partner via email, Zoom, FaceTime or whatever feels best.<\/span><\/p>\n

6. Let us know how it went!<\/span><\/p>\n

We\u2019ll send out a quick survey after the exchange, and we can\u2019t wait to hear about your experiences.<\/strong><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”REGISTRATION FORM” open_toggle_text_color=”#000000″ admin_label=”Registration” _builder_version=”4.16″ _module_preset=”default” title_text_color=”#000000″ title_level=”h2″ title_font=”Raleway|600|||||||” global_colors_info=”{}”]<\/p>\n