Cafe Imports ED+U

How We Sample Roast

Why do we sample roast? Listen to our own Director of Sensory Analysis, Ian Fretheim, discuss some of the key points of what a sample roast profile is supposed to achieve and why it is so important.

If you have questions about how we sample roast? There just so happens to be an instructional video explaining how we do just that (see below). Watch as Joe Marrocco explains, step-by-step, how we here at Cafe Imports approach sample roasting.