Call it prescience, the powers of observation, or a bit of cosmic hubris, 2025 was indeed a challenge.
“2025 is shaping up to be a test for everyone in the coffee industry.”
~ a real quote from our progress report last year
When we begin assembling our Progress Report each year, it typically begins not with spreadsheets or marketing materials, but with open conversations about what worked, how it was meaningful, did it further our core values to increase, decrease, and share (you can read more about those here), and where we feel like we could improve. It’s a process of reflection as much as it is crunching data.
During those conversations, one sentiment consistently rings true: we’re all in this thing we call the coffee industry together, and when we work together, we can do great things. So while 2025 presented some massive challenges for everyone, from farmers, producers, exporters, logistics providers, importers, roasters, and customers, we’re grateful to have adapted and overcome them with folks like you.
Our 2026 Progress Report is now live.