We’ll be at WOC San Diego April 10-12th. Come chill with us at Booth #3140!
We’re stoked to host cuppings, bring back the SOURCE podcast and Expo’s Greatest Scavenger Hunt, and run the Legendary Coffee Exchange. Check out all the details below!
P.S. Many of our team will be traveling to/from San Diego between April 8-13. Please be patient if replies are slower during this time.
Who doesn’t love a pre-ship sample cupping? We all know WOC falls right before fresh-crop African coffees land, so let’s cup them.
RSVP now, and get yourself over to room 33 (upper level) at 1:30 pm on Friday, April 10th, to taste through a roster of coffees we’re stoked about. We’ll be getting an early look at some delicious microlots from Kenya and Ethiopia.
Join us for a party to coast into WOC weekend. We’ll be hanging out on Friday, Apr 10, 2026, from 6-10 PM at Puesto at the Headquarters in Downtown San Diego.
RSVP for a night of margaritas, tacos, and good vibes. Keep it real and come chill with us!
Join us for the second year of SOURCE, a live podcast featuring some of our favorite cafe and roastery owners as they chat about hurdles, trials, successes, and how they keep going amidst the constant ups and downs of the coffee industry.
Kick off the busy day with some good coffee, conchas and parfaits for breakfast, and ample space to hang out and chat. We can’t wait to see you there!
Want an exclusive taste of some of this season’s freshest coffees from Central and South America?
RSVP now, and get yourself over to room 33 (upper level) by 3:30 pm on Saturday, April 11th, to taste through a roster of coffees we’re stoked about.
We’ll be getting an early look at some microlots from Bolivia, Peru, Costa Rica, El Salvador, and Colombia.
Dive into WOC San Diego with the Legendary Coffee Exchange! Throw a bag of coffee into the pool and draw someone else’s coffee out. Take that coffee home to brew it up however you’d like and then connect with that roaster to discuss! What’s more legendary than exchanging coffee and making friends across the country?
To make it even more legendary, we’ve got a great prize from Fellow for this year’s exchange! One lucky participant will be randomly selected to win a Fellow Espresso Series 1.
Drop in on the second year of Expo’s Greatest Scavenger Hunt. Carve your way through the show floor searching for pins from 13 of our pals across the industry. The more pins you find, the more entries you’ll get for the chance to win some sweet prizes.
Up for the task? Get the full 411 below.
Have you seen the news about our newest cupping protocol, The Coffee Rose? We’ll be demoing the application all weekend. Come by, taste coffees, and try out The Coffee Rose.
Our free six-part “Coffee Is” series has moved to a self-paced, certification-awarding academy. Grow your knowledge, or implement the classes into your company’s training program.
Enrollment is open now! Create an account, pre-order all six classes, and begin learning on April 10th!
Aside from Coffee Rose, we’ll have cool swag, guest brewers with beautiful coffees, and some of our staff hanging out. Swing by and say hi!
| Time | Friday | Saturday | Sunday |
| 10:00-11:15 AM | Driven Coffee Roasters | Rose Park Roasters | 10:30-11:45 AM – Smooth Coffee Co. |
| 11:30-12:45 PM |
Indonesia Spotlight: Mikael Jasin, World Barista Champion 2024, Catur Coffee |
Producer Partner: Carlos Cadena, Mexico | 12:00-1:15 PM – Yellow Brick Coffee |
| 1:00-2:15 PM | JBC Coffee Roasters | Idyll Coffee Roasters | 1:30-2:45 PM – The Barn Coffee Roasters |
| 2:30-3:45 PM | Duluth Coffee Company | Sabbath Coffee Roasters | — |
| 4:00-5:00 PM | SK Coffee | Stamp Act Coffee | — |
| Time | Friday |
| 10:00-11:15 AM | Driven Coffee Roasters |
| 11:30-12:45 PM |
Indonesia Spotlight: Mikael Jasin, World Barista Champion 2024, Catur Coffee |
| 1:00-2:15 PM | JBC Coffee Roasters |
| 2:30-3:45 PM | Duluth Coffee Company |
| 4:00-5:00 PM | SK Coffee |
| Time | Saturday |
| 10:00-11:15 AM | Rose Park Roasters |
| 11:30-12:45 PM | Producer Partner: Carlos Cadena, Mexico |
| 1:00-2:15 PM | Idyll Coffee Roasters |
| 2:30-3:45 PM | Sabbath Coffee Roasters |
| 4:00-5:00 PM | Stamp Act Coffee |
| Time | Sunday |
| 10:30-11:45 AM | Smooth Coffee Co. |
| 12:00-1:15 PM | Yellow Brick Coffee |
| 1:30-2:45 PM | The Barn Coffee Roasters |