
The Race for Fresh Crop by Jason Long
Is Fresh and Fast Good?
Fresh is good – freshly baked bread or freshly roasted coffee.
Fast can be good, too. Coffee hanging out in port towns like Dar, Tanzania, when it’s 99ᵒF (37ᵒC) and 99% humidity for extended periods is not ideal. In coffee, though, fresh and fast together aren’t always good. There is a strange race nowadays for new crop coffees where offerings may arrive before they should even be shipped.

















