
Origin Report: Asia Pacific (PNG, Sulawesi, and Sumatra) 2017
If we were in the BBQ business instead of the coffee business, we would never try to sell Kentucky ribs to someone looking for Texas brisket. Just because both come from Southern states known for an obsession for smoked meat doesn’t mean they’re automatically interchangeable—a fact we generally know to be true in coffee, especially when comparing, say, Colombians and Brazils, or Kenyans with Ethiopians.