When coffee came into her life, she was hooked.
Simone has been the Director of European Sales at Cafe Imports Europe for several years, and enjoys the variety of tasks and skills that are asked of her in this role: working closely with green buyers to manage the coffee selection in Antwerp, choosing merch items, event planning, and staying on the phone and connected to CIE's long-term and new clients. Having many interests combined in her role is her coffee dream come true.
She moved to Berlin from an idyllic town in the Alps after graduating arts school, and soon found herself in the midst of the bustling rising new scene of specialty coffee.
She walked the path of being a barista, coffee shop manager, barista trainer, and also competitor on coffee stages both national and international. For several years she combined both her coffee knowledge and entrepreneurial enthusiasm, by co-founding one of the first Cold Brew production companies in Europe, based out of Berlin. During those years, both the understanding for small and medium businesses grew as well as her interest in green coffee sourcing, whilst always staying present and close to the Berlin coffee community she grew up with.
Nowadays, she slurps the day away with coffee, whether it's hot or cold brew. And if you don't catch her drinking from a cup, you will see her on the potter's wheel making them!
At Cafe Imports, she will tell you all about her favorite origin travel experiences to El Salvador, Peru and Costa Rica, and can speak for hours about her annually returning favorite lots!